Improving the competitiveness of companiesoperating in the retail sector, based on the use of Big Data and blockchain technologies

Abstract

Kazakhstan’s economy today is significantly dependent on entrepreneurs engaged in trade. The efficiency of the country's trade enterprises is one of the main pillars of economic growth, since retail involves the employment of a wide range of employees, as well as the development of related enterprises working in the field of logistics, transport services, financial services, construction, and design. Thus, this article aims to consider modern innovative solutions in the field of big data and blockchain technologies to increase the competitiveness of retail companies. In order to be competitive, organizations need to take into account not only economic, but also technical innovations in the market. we live in the era of technology. In this article, we will consider the main criteria for financial growth and demand, as well as the nature of competition in the retail sector, we will analyze the market and its segment.
In this article, we will consider the need for Blockchain and Big Data technologies in the field of trade, to increase sales, improve statistics and general indicators. Consider the factors of competitiveness of companies on the territory of the Republic of Kazakhstan, and therefore the need for these technologies in modern realities. In this article, we will proceed from the definition that competitiveness is the ability of an object to meet the needs of consumers more efficiently than competitors, using the advantages it has created.